Doug Schoon

The Complexity of UV Curing

I’ve noticed that many nail professionals tend to over simplify the UV curing process for nail coatings and this is creating misunderstandings. In my opinion, UV cured nail coatings are the most technically sophisticated and complex products in the beauty industry. Many underestimate various aspects of UV curing, including the nail lamps. They don’t appreciate …

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Teacher reveals the ingredients of normal foods to de-bunk the myth of “chemical-free living”

Does this high school chemistry teacher and his students know something about “chemicals” that fear-based activist groups don’t know? Of course not. These groups know they are INTENTIONALLY distorted the facts and to pretend that chemicals are dangerous. The facts revealed by these posters show that EVERYTHING is made from chemicals, except light and electricity. …

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Salon Education Now Enhanced by Wearable Technology

Matrix has adopted the Google Glass device to modernize their education efforts in a three phase effort to better educated salon professionals. This initiative likely could lead the way toward changing how the way the entire professional beauty industry is educated, so it is worth paying close attention. Click for more information

Fear-Based Activist Groups Propose Faulty Cosmetic Regulations

Fear-Based Activist Groups Propose Faulty Cosmetic Regulations Once again, the so-called “Safe Cosmetics Act” has been introduced by fear-based activist groups that don’t understand the industry or the issues. Each year, this bill is reintroduced in a slightly different form and each year their proposals are seriously flawed. This latest proposal inadvertently requires “more” animal …

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Keep These Out of Salons!

In my view, two of the biggest problems facing the professional beauty industry could best be solved by salon professionals!  These two big problems are tightly interlinked; you might say they’re “birds of a feather”. It is widely known that diverting professional products into salons through unauthorized channels of distribution hurts the salon industry and …

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Beiersdorf Rapped Over Misleading Ad

Cosmetic and personal care marketers must be more vigilant to avoid misleading or exaggerated claims. Marketing is supposed to be the “Truth Well Told”, yet many marketers seem to think they have a license to freely exaggerate and even deceive consumers. Even large companies are coming under the microscope to have their product claims challenged. …

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