The Federal Trade Commission (FTC) has recently revised their “Green Guides.” This important document will help marketers avoid inadvertently making misleading labeling claims about environmental topics such as; “Non-Toxic”, “Free of ___”, “Ozone-Friendly” “Biodegradable”, “Recyclable”, etc. The FTC states, “These guides set forth the Federal Trade Commission’s current views about environmental claims. The guides help marketers avoid making environmental marketing claims that are unfair or deceptive.” and “The Commission, however, can take action under the FTC Act if a marketer makes an environmental claim inconsistent with the guides.”
To download the Green Guides, click on the link below:
https://www.ftc.gov/sites/default/files/documents/federal_register_notices/guides-use-environmental-marketing-claims-green-guides/greenguidesfrn.pdf